What is content marketing?
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way....
Marketing
Topics & Trends.
12 Marketing trends to take advantage of
The world of marketing is constantly changing, especially in the modern era of social media, automated ad tech and audience analytics. Brands need to...
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The future of display.
2018 has been a year of improving and building off of 2017's social media trends. So far, we've seen a continued uptick in augmented reality, video content...
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Color Intelligence - Fashion Color Trend Report
Each season the team at the Pantone Color Institute creates the Pantone Fashion Color Trend Report; a color overview highlighting the top colors fashion designers showing at...
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4 Ways to Help Audiences Propel Branded Content
When marketing healthcare brands, reputation is underpinned by trust, which can often be a scarce commodity, but is critical to brand success...
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Top 3 packaging trends shaping up for 2023
The packaging industry today is buzzing with 'influencer packaging' to deliver likes, shares, and create an ongoing dialogue across a bevy of social networks. Brands are also becoming aware of the...